A Guide to Marketing Adventism
A Guide to Marketing Adventism
By Dan Day
 

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In a Guide to Marketing Adventism Dan Day encourages a more enlightened attitude toward the marketing process in the context of Christian Ministry. It takes today’s language and concepts of marketing and shows how they apply in the Adventist situation. Its objective is to help Adventists do a better job of marketing their “product”—the gospel of Jesus Christ as presented from the distinct perspective of Seventh-day Adventism.